there's something about ..... the latest iphone (update)

Steve Jobs announced the latest version of iphone..

It's called "imsorry".

It's totally cool and it's US$200 cheaper with all the same specifications. Great stuff!! It even has a new marketing tagline, it's called "800,000 people was fooled to buy it first, be smart now and buy it so that I can pay good dividends to shareholders... and myself"

Update:
Decided to add my comments within the letter. bored.

source: http://www.apple.com/hotnews/openiphoneletter/

To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months (this is CREATIVE symdrome) after it went on sale. After reading every one of these emails, I have some observations and conclusions.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. (it was a wrong decision previously) iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. (Holiday season starts in September?) iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple (more dividend) and every iPhone user (and how?) to get as many new customers as possible in the iPhone 'tent' (and how is that beneficial?). We strongly believe the $399 price will help us do just that (Dividend up) this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. (totally true.. but 2 months?) This is life in the technology lane. (this is life of Sim Wong Hoo) If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive (yes.. buy CREATIVE) on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced. (This is universal theory)

Third, even though we are making the right decision to lower the price of iPhone (try telling 800,000 of them), and even though the technology road is bumpy, we need to do a better job taking care (how about not dropping the price) of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit (Yahoo!!! that is exciting, now they can buy IPOD touch and have 2 bulky gadgets) towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you (stop suggesting that only a small handfull are affected), and we are doing our best to live up to your high expectations of Apple.

Steve Jobs
Apple CEO

Note: I have vested interest. I hold shares of CREATIVE and is totally pissed that the price has fallen so much.